About Us



About Us - Who We Are - Beach Lifeguard is the official store for the Lifeguard® Brand. The Lifeguard® brand was established in 1952 and has been an iconic brand in the Lifestyle/Beachwear industry. Famous for super comfortable Hoodies, T-shirts and Fleece Pants, Lifeguard® products are everyone's favorite. Ensuring quality and ultra comfort for all who wear Lifeguard® apparel, is our number one priority. Customer Service is extremely high valued, so please, make sure you contact us for any help you need - we are here to help.

There are many stores that carry Licensed LIFEGUARD® merchandise. In order to tell if your product is an Officially Licensed Lifeguard® Product, look at the label inside your product and on the hang tag - it should say "Officially Licensed LIFEGUARD® Products".

Official Licensed® Lifeguard products are made with the best quality fabrics and are cared for every step of the way. All of our merchandise is provided by the Licensee of Lifeguard® Branded Apparel: Popularity Products, based in NY.

For any questions or concerns, please email us: